Some of those who managed to immigrate to the West have brought with them their traditions, and social and behavioral patterns. The stereotype that emerged was that of The Balkan man or in Serbo-Croatian Balkanac. It referred to a man who is rather temperamental, if not to say aggressive, a traditional macho man, often involved in illegal businesses, pretentious and, all in all, quite “wild”. In reality, these men were mostly uneducated people from villages whose most important values in life were materialistic. The term soon became pejorative.
The movies of Emir Kusturica, which were so successful in the West, added to this image a few more connotations: superstition, magic and humor. They misled the big majority of the people as they took them literally.